Employer Challenges to Developing and Enforcing Social Media/Web 2.0 Policies

MicrophoneI was recently interviewed by Nymity on the dozen top challenges for employers when developing and enforcing social media/Web 2.0 policies. Part I of the interview [pdf] addresses the following questions: 

  • Online Background Checks: What are the risks? What are practices that should be curtailed? How can a company gain the benefits of the tools, and minimize those risks?
  • Customer‐Facing Company Sites: Such sites and other customer facing tools and techniques can build a brand over night. How does a company avoid the issues and gain the brand lifting benefits?
  • Individual Employee Sites for Business Purposes: Who “owns” these sites, such as LinkedIn contacts and Facebook fan pages? Must an employee establish a new account for their work with a company? What are the best practices in these situations?
  • Internal Company‐Sponsored Sites: What is special about these that require policy statements or recommendations? Can these sites really be a problem?
  • Employees Off‐Duty Social Media Activity: We’ve discussed social media activity for work purposes, what about employees’ off‐duty social media conduct. What are the risks there and how should employers address them?
  • Disciplining Employees Based On Off‐Duty Social Media Activity: There seems to be much confusion over when employers can discipline employees for their off‐duty social media activity. What are the key risks to avoid? What are the best practices that can be adopted to avoid what types of risks?

I will post Part II when it becomes available. 

Photo credit: CrackerClips

Information contained in this publication is intended for informational purposes only and does not constitute legal advice or opinion, nor is it a substitute for the professional judgment of an attorney.