James J. Stapleton is the Chief Marketing and Business Development Officer at Littler, Mendelson P. C. His responsibilities include:
- Developing and implementing business development and marketing strategy
- Overall business development results
- Marketing and business development initiatives
- Supervision of Client Relations staff
- Results-driven management
- Business development metrics and reports
- Business and market intelligence
- Client relations, feedback and post mortems
- Sales training, coaching and sales management
- Business development budget and vendor relations
- He is responsible for all strategic business development and marketing initiatives.
Prior to joining Littler Mendelson, James served in various national and international marketing, sales and knowledge management roles for PricewaterhouseCoopers, Arthur Andersen, Grant Thornton and Fenwick & West. He has a strong track record of creating explosive growth and employing best practice marketing strategies for industry-leading professional services organizations.
PROFESSIONAL AND COMMUNITY AFFILIATIONS
- Member, Legal Marketing Association
- Member, Association of Accounting Marketers
- Member, American Marketing Association
- Founding Member, Northern California Association of Legal CMOs
BOOKS & BOOK CHAPTERS
- An Executive Guide to Knowledge Management: the Last Competitive Advantage, John Wiley & Sons, 2002, 220 p.
- Developing a CPA Practice: A Comprehensive Guide to Building a Successful Small to Mid-Sized Accounting Firm, John Wiley & Sons, 1996 and 1997, 486 p.
ADDITIONAL PUBLICATIONS & PRESS
- 1996The Marketing Advantage IIAICPA
- Professional Services Marketing ReportJames Stapleton
- Sales and Marketing articlesCPA Marketing Report
ADDITIONAL PRESENTATIONS
- 2011Strategic Marketing in the Modern Law Firm 2.0 — Value at the Intersection of Communication and Collaboration
Manging Partner Annual Conference - ARK Group - 2011Competitive Intelligence
LegalTech - San Francisco