2013 Social Media Summit: The New Reality

Business executives are demanding that their organization harness the power of social media —to stay connected to customers, to provide customer service, to open new channels to prospective customers, for internal communications, and to reach out to prospective employees. At the same time, employees, armed with their personal smartphones live in a world with a 24/7 on switch. Through social media, their personal devices keep them continuously connected to coworkers, customers, and prospects.

This new reality poses novel challenges for in-house employment and privacy counsel and human resources and privacy professionals who can't say "no," but instead must develop new approaches to address this fundamental transformation of the workplace. Littler's Social Media Summit aims to provide organizational thought leaders with practical guidance on reaping the benefits of the connected workplace while recognizing and mitigating the associated risks. How does an employer reap the benefits of a social enterprise and BYOD while managing the risks?

This program will identify the practical implications of social media in the workforce and enable you to analyze your existing policies and adapt them for use in today's workplace.

Topics covered will include:

• The 2013 compliance landscape: traps for the unwary, including security and privacy challenges in a mobile workplace (BYOD and Beyond), use of geolocation tracking, records retention, compliance with new password laws and more
• Using social media to source candidates and to conduct background checks on applicants: expanding the pool and the knowledge base while avoiding exposure
• Understanding the NLRB position on social media policies, practical tips for drafting compliant policies, and lawfully disciplining/terminating employees for policy violations
• Planning for the day when your social media voice moves to a competitor, documenting your ownership of social media accounts and otherwise protecting your confidential information

Reserve your seat early, as space is limited.

Registration & Breakfast: 8:00 am – 9:00 am

Program: 9:00 am – 3:00 pm
Lunch will be provided

Cost: $50

Location:
The City Club of San Francisco
155 Sansome Street
San Francisco, CA

Continuing Education: Approval pending for CLE and PHR/SPHR credit

Questions? Email Keith Upton or call (415) 399-8450